8 Benefits of Developing a Mobile App for Your Business

We are a society on the go, and rarely does anyone go anywhere without their smartphone. It has rapidly become our primary medium of connecting with family, friends, colleagues and associates, as well as our favorite businesses and service providers.

This is evident by the explosion of smartphone users between 2016 and 2020, according to statistics provided by Statista. The data they provide indicates an increase in usage by almost 3.5 billion people, with an estimated 1.5 billion more users expected by 2026. That’s a lot of smartphone users!

As the smartphone has become another appendage to the majority of us, it has also evolved to support practically any business – not just through phone calls, texts and emails – but through direct messaging, website access, social media and the lucrative mobile application that has the capability to encompass all of those.

Dynamic mobile apps serve a variety of purposes and provide exceptional benefits to businesses and, ultimately, their return on investment (ROI). With the ever-changing landscape of business over the last decade, and especially over the last two years in a global public health emergency, mobile apps have become increasingly more important to maintain a positive interaction with consumers by:

  • Adding value to the consumer experience – Most consumers are now using their phones as a portable wallet. In fact, there is even research that suggests people may be swapping out credit cards for apps! This trend isn’t just limited to those with smartphones though – tablet sales continue growing year-after-year which means everyone can take advantage of these benefits if they have an internet connected device in tow.
  • Strengthening brand recognition – App owners can tap into a new channel to improve their branding. The better you implement logos, color combinations and other branding elements within your app, the more successful it will be for marketing purposes. You’ll also get valuable data on what users like in order to create an even better strategy going forward.
  • Engaging with consumers quickly and easily – Your customers want to get in touch with you as quickly and efficiently as possible, but every day they have to wade through search engines and website pages. If your business offers a mobile app that can help them find what they need without any hassle or confusion, then this could be the best way of delivering products and services on demand—customer satisfaction guaranteed!
  • Increasing customer loyalty – You can include loyalty programs with a mobile app that offer customer rewards, provide product recommendations, and easily connect customers to your website and social networks.
  • Improving customer service for instant gratification – Consumers want what they want NOW. A help center within an app can provide answers customers are seeking; prevent in-house customer service reps from becoming overwhelmed; and allow business owners the opportunity to monitor data and get ahead of potential problems or issues.
  • Providing unique functions and features consumers love – Strategic implementation of push notifications; click-to-call or one-click maps; and product/service features will keep consumers coming back for more from your app.
  • Discovering consumer trends, feedback and insights – Widgets, surveys and rate-my-app prompts capture user feedback, which is very beneficial to knowing how well your mobile app, your marketing strategies and your overall business image is performing.
  • Edging out competition with a powerful marketing tool – Marketing professionals are increasingly finding that a mobile strategy is necessary to, not only match those of competitors, but also to keep up with them. Customers have become used to accessing the latest technologies and have escalated expectations when it comes to business brands.

Though the primary goal of your mobile app is to interact with customers, each company will have a unique take on how this interaction should happen.  While it’s true that all apps are designed for user-interaction and data collection in some form or another, different approaches still exist between companies as they develop their own product/service offerings, as well as what type(s) of information they want collected about users via these applications.

Are you ready for the future of business? You don’t want to be left behind in this exciting new era. A mobile app can help boost your company’s profit margins, make it more efficient, and give consumers an amazing experience when interacting with your brand on any device.

A mobile app for your business can give you a competitive edge in today’s market. From branding to customer service and marketing, there are few departments of the company that won’t be enhanced by incorporating this trend-setting technology into their operations.

An experienced, future-forward-thinking app development company can bring a dynamic app to life on numerous platforms. Find a company, like ElleApps, that is passionate about mobile app development, and who will collaborate with you about your vision to create a dynamic, functional, user-friendly app, a successful marketing strategy, and improved visibility and profitability for years to come!

ElleApps always applies best practices in mobile app development projects. Contact ElleApps today to get your new mobile app project started! Discover how a dynamic mobile app can help you improve engagement with customers, heighten brand awareness, and keep your business on pace with technology ahead of your competition.  813.563.5321

Source: Statista